Breaking Conventional Boundaries – Our Prime Obsession

Prime Obsession at #XperienceAFI

 The artistic and fashionably architectural duo, Prime Obsession, took #XperienceAFI by storm with their in depth and story telling collection. 

 
Prime Obsession at #XperienceAFI

The performance was introduced by an enthralling scene, segmented from 12 Years A Slave  and from there, the maze of ropes began to make sense to me - boundaries and restrictions.

 

"The inspiration was drawn from slavery and how us as a black people are still trying to break free from oppression.We actually had a change of songs and had to alter the stage concept significantly." - Keneilwe Mothoa (co- founder of Prime Obsession) 

Prime Obsession at #XperienceAFI

The collection was compiled using influences from uniform, such as a palette of the colors white, off white and brown, worn by slaves of the mid 1800's, in the Cotton States of the United States of America, or the "Deep South".

The pieces were nothing short of deconstructed, asymmetrical, minimal and edgy, as we all expected! I was completely touched and blown away.

Another metaphorical element of the performance that stood out for me, was how they explored gender fluidity. We saw male models in dresses, off the shoulder pieces as well as detailed sleeves. This is the breaking of boundaries, societal oppression as well as social norms. And it all ties in so well with the kind of dialogue and discussions the 'woke' portion of our youth are having of late - prime and top-tier discussions. 

Prime Obsession at #XperienceAFI
Prime Obsession at #XperienceAFI

"Prime Obsession tied a knot between fashion and freedom both literally and figuratively. The choreography combined with the fluidity of the garments was enchanting to the eye as we watched the models rhythmically navigating through a maze of ropes, with the ropes as a representation of the bondages of slavery. They continued the theme of freedom through the use of male models to explore the concept of gender fluidity.

The collection had a gorgeous flowy element to it which was enhanced by the simplistic structure of the designs and nude colour palette.

The styling was minimal and flawless with a huge focus on the small details, like the puffy shoulders combined with a frill detail of the distal end of the garments. There was also use of asymmetry in some of the pieces which seems to be one of the trends that I have noted on the runway in the past two days." - Says Toronto Malawu on The Threaded Man

 

Prime Obsession at #XperienceAFI
Prime Obsession at #XperienceAFI

I'm incredibly excited to see what these young ladies have in store for the fashion industry of South Africa. With such great fashion and cultural authority, there is no doubt the only way is to the top!

Written By: Lerato Kgamanyane